PPI Worldwide’s task was to create an attractive premium that would attract teenage girls for Chupa Chups.

This premium had to meet the requirements of direct food contact within a limited budget, taking into account

the inherent limitations of distributing premiums with lollipops. Premiums had to be applicable for both the

Russian and Spanish markets.


To solve the budget challenge and appeal to teenage girls, a body decoration theme was

selected with designs that included metallic tattoos, glitter stickers and body jewelry. Rock band stickers

were added to further appeal to the target audience. The body decorations were produced with strict quality

control procedures of Chupa Chups®.


The body decoration stickers boosted sales and awareness, generating repeat orders of the

campaign stickers for 12 consecutive months.



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